last updated: 20190408
Central Assembly Style Guide
Voice & Tone
In general when writing, consider what the audience needs to know, feel, and do.
Be plainspoken, avoid church jargon, and write positively.
Grammar and Mechanics
Use active voice. Avoid passive voice.
Yes: Students join their parents to explore Jesus’ last days.
No: Students will join their parents to explore Jesus’ last days.
Spell out the day of the week and the month. Abbreviate only if space is an issue.
Yes: Sunday, April 14
No: Sun., Apr 14
Full time notation. Time period is lower case with no spaces or periods.
Yes: 6:00pm 12:30pm
No: 12:30 PM, 6:30 p.m. or 6pm
When writing a list, use the serial comma (also known as the Oxford comma).
Yes: Join us for an evening of friendship, pizza, and bad bowling
No: Join us for an evening of friendship, pizza and bad bowling
Otherwise, use common sense. If you’re unsure, read the sentence out loud. Where you find yourself taking a breath, use a comma.
Use exclamation points sparingly, and never more than one at a time. They’re like high-fives: a well-timed one is great, but too many can be annoying.
Don't use ampersands unless one is part of an event name.
Yes: Dad & Daughter Game Night
No: Join us for pizza & games.
Life Stage subpages
UPCOMING EVENT LISTINGS
Event Name Using Title Capitalization
Day, Date · Time · Location
Additional details using sentence capitalization.
Volunteer Leadership Enrichment
Sunday, April 14 · 12:15pm · MPH
Email Hannah Brooks to RSVP.
Label files with the consideration of all the other files that are also hosted. Be consistent, start with a date, then label descriptively for the audience.
Yes: 20190407-Central Youth Devotions.pdf